In the internet marketing,there is one notable quote “money in the list”,therefore,you need to build a list. In addition to an optin-bait,popup page,you really need a landing page and thank you page. Of course,it must be attractive to attract the audiences. There are two ways to create a landing page,hire a freelancer or make it yourseft. However,hire an expert freelancer will cost you a lot of money and they will continue to rip you off. But creating a landing page yourseft,you need have html code skill to do that. Fortunately,there’s a lot of landing page tools available on the market to help you create your own landing page. And that’s tool is Instapage,one of the most popular so far.
Instapage is an easy to use Drag and Drop Landing Page Creator.Almost All Email Marketing has directly integration with Instapage
What is Instapage?
Instapage is a landing page creator service that enables you to build a landing page without needing a code. There’s a lot of vital features such as squeeze page,ebook page,thank you page or webinar page. With Instapage,you get:
- +200 customizable landing page in order to create for your own interest
- A blank template so that you can start building from scratch
- Drag and Drop Editor for you to optimize
- 5,000 fonts and especially 33,000,000 images to work
- Lead Notification,Widget,Popup and Capture Form (nearly all you need to attract visiors)
- Analytics with A/B Split Testing and Pixel
- Free Hosting on Instapage Server (of course,it cludes instapge domain)
- PPC Ads and Facebook Ads Compatible
- Email Marketing Integration (recently added Convertkit)
- Mobile Responsive Landing Page
Main Features of Instapage
1.Creating Your Landing Page
Presently,there are over 200 available landing page templates for you to choose.
At first,before creating a landing page,you need to download this plugin to upload to your wordpress site. You can also publish on Instapage’s server. If you want to upload more templates,it’s ok because this tool has integration with Themeforest. All of them looks stunning and they seems attractive for copywriting. And hey,when you create a landing page,you should customize them for mobile.
A good landing page creator must be customizable and so does this tool. It’s a drag and drop editor with some elements such as Headlines & Paragraph,Images and Video,Buttons,Forms and Shapes. One of the best thing about the editor is the pixel-perfect precision when moving these elements.
With Instapage,you can especially move elements anywhere in the pages.
Just simply add elements and simply drag and drop,resize as what you want. When dragging elements near other elements, it automatically displays guidelines to help you align elements to each another.
Of course,every elements have its own settings,i will give you an example of Button settings
You can also set click events for Buttons like outside URL,popup,download file or another section.
However,you can not edit properties of multiple elements simultaneously. I hope instapage will improve in the future. In addition,HTML/CSS file is only available for Professional & Premium Member.
Publishing Your Page
After creating your landing page,then publishing your page is the next part.
With custom domain,you can publish your landing page to any domain you own but it requires some technical knowledge about DNS. Don’t worry because you have a video tutorials and supports.
With wordpress,at first,you have to install Insta Page plugin. Once install,just simply copy CMS token and paste it into Client Token at this plugin. Publishing to Facebook is also easy,just hit the button and it will publish. Demo Page will allow you to publish into the server, yoursubdomain.instapage.co .
Presently,this company has integration with some of the biggest email marketing services such as Mailchimp,Get Response and Infusionsoft. And recently,they have added direct integration with Convertkit.
There are 4 pricing plans at Instapage but i think you just need to care about 3 of them. Those 3 plans are Basic,Professional and Premium.
The Basic Plan starts at $39 a month or $29/mo when paid annually. It lacks several features including A/B split testing, custom code editing. Professional Plan has full features of Basic Plan plus A/B split testing and custom code editing with $69/month or $55/month when paid annually. Finally, the Premium Plan starts at $149 a month and gives you access to everything that Instapage offers including subaccounts, full support, and custom web fonts.
Pros of Instapage
- A lot of available templates and images
- Including Popup Form and especially Lead Capture Form
- Various ways to publish your landing page
- Editor supports layers and grouping for additional design precision and flexibility
- Mobile Friendly Design
- Direct Integration with Email Marketing Services
- PPC and Facebook Ads Compatible
- Drag and Drop Builder with pixel perfect placement
Cons of Instapage
1.A Little Bit Pricey
This landing page creator is not for everyone especially if you are living paycheck. This tool is not a one time purchase,it’s a monthly or yearly subcription and with a very high price.
2.Can Not Edit Elements Simultenously
3.A/B Split Testing and HTML/CSS code service is only for Professional and Premium
In conclusion,Instapage is a great landing page creator tool that internet marketer should have. However,it’s not for you if you have a low budget. Of course,i highly recommend this tool for those who want to create a high converting landing page and squeeze page. And what i love about this company is that they have Popup Form,Notification Form and Lead Capture Form to attract the visitors.
(Don’t worry,it’s Free and No Credit Card Required)