Podcast Jacking

Podcast Jacking-What is It and How to Utilize It

Podcast jacking is a great way of gaining powerful backlinks to a site. But more importantly, it gives great exposure and helps to find a new audience.

The idea behind podcast jacking is to pitch to a relevant podcast in the hope of getting a spot on their show. 

The whole process is super easy and can be completed in four easy steps:

Step One – The first step is to find relevant podcasts to the business. And there are a few ways this can be done, but one is far quicker than the other.

Let’s start with the slow way:

The first option is to use one of the primary keywords of your site and do a Google search with the word ‘podcast’ at the end. It’ll look something like this:

“SEO Podcast”

From there it’s all about searching through each podcast and checking the relevance; if it’s relevant, add it to a list.

The second option is a lot quicker. 

Let’s say, Neil Patel is a competitor of your site. It would be a safe bet that any podcast he’s featured in would also be relevant for a link.

Using Google it can be really easy to find any podcast Neil has been in. Use Google to search and enter-

“Neil Patel” inurl:podcast.

This will produce a full list of relevant podcasts to target.

Step Two – Now a list of targets has been created it’s time to find the right contact information. You are looking for the email address of the podcast host.

The easiest way to do this would be using tools like:

  • FindThatLead
  • Hunter.io

Both of these tools can be used for free, but for only for a limited number of credits, they do have paid versions available.

These tools can instantly find any email addresses linked to the podcast.

Step Three – Once the email addresses have been found, it’s time to start pitching. This can feel a little daunting but can be made easier if you can put together an awesome template.

Just make sure the pitch is unique and shows value to the host.

There’s every chance that the podcast host won’t reply to the first email, and it’s not because they’re not interested.

The chances are they receive a high number of requests, so it’s easy to end up at the bottom of a pile. So sending follow-ups can be super beneficial. If they don’t answer after three attempts, move on to the next email on the list.

Step Four – By now the responses should be starting to roll in, which means it’s time to book the show. 

Most of the time the host will have provided the topic and a general structure so there are no surprises.     

Before starting the podcast make sure:

  • There are notes to hand
  • The camera and microphone are ready
  • Add as much value as possible 
  • Speak with passion
  • Promote the site

Podcasts are pre-recorded so there’s no need to fear a slip of the tongue, this can usually be edited out later.

Once the podcast is live there’s one final thing to do, and that shares the content with the audience of the website. 

Oh, and you will get a nice backlink placed when the podcast is published making podcast jacking an effective link building tactic.

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